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37 Interactive Entertainment is the Biggest Winner at CGDA & Golden Plume Award 2017

Source: 37GamesDate: 2018-01-24

Shanghai, Jan. 23, 2018 (GLOBE NEWSWIRE) -- The annual CGDA (China Game Developers Award) & Golden Plume Award ceremony was held in Xiamen on Jan. 11th. The most successful game products throughout the past year and their developers were praised and honored at the grand event. Competition was especially fierce this year, yet several games from 37 Interactive Entertainment (Stock No.: 002555.SZ) won a combined total of 6 awards, which symbolized the company’s all-round capability in game development, publishing and operation.

Yonghengjiyuan (the Chinese version of Blades & Rings) won Best Art Design and Most Popular Mobile Online Game awards. Datianshizhijian (Archangel) won Best Balance Design award. Datianshizhijian H5 (Archangel H5) and Chuanqibaye (Legend ofConquest) won Most Popular Browser Game award. Xuemengrongyao (a new browser game adapted from NC Soft’s Lineage II) won Most Anticipated Browser Game award.

Chen Xialin, the famed game director and the vice president of Aurora Studio, attended the ceremony and received several rewards. As one of 37 Interactive Entertainment’s subsidiaries, Aurora Studio has developed quite a few phenomenal mega-hits, including YonghengjiyuanDatianshizhijianChuanqibaye, etc. ever since its establishment. These achievements earned Aurora Studio a reputation for top-notch game development. It’s worth noting that, 3 years after its release in 2014, Datianshizhijian still generated a revenue of more than RMB 10 million each month.

Yonghengjiyuan was the first mobile game product developed by Aurora Studio. The scenarios, characters, monsters, etc. were scrupulously and innovatively crafted to create an immersive medieval fantasy world, which has appealed to players in regions all over the world, including China, Southeast Asia, North America, Europe, etc. The globally acclaimed title topped App Store and Google Play grossing ranks multiple times in many regions.

Moreover, Datianshizhijian H5 has become one of the most outstanding HTML5 games on the market, which has led to 37 Interactive Entertainment continuing its successive momentum from the browser games market into the mobile games market.

In addition to brilliant game development capability, 37 Interactive Entertainment is also a maestro in the publishing department. . These combined efforts have significantly improved and guaranteed the company’s profitability. According to its latest financial report, 37 Interactive Entertainment’s market share is the 3rd highest among all game companies in China, following Tencent and Netease; the 2nd highest with regard to the browser games industry, following Tencent.

When it comes to publishing games in overseas regions, 37 Interactive Entertainment is also a leader among Chinese game companies. With a profound understanding of comprehensive marketing strategies in the target markets, the company excels in professional product localization, local events planning, and social media operation.

In Southeast Asia, Yonghengjiyuan topped the App Store and Google Play grossing ranks shortly after its release in regions such as Hong Kong, Taiwan, Singapore, Malaysia, and Philippines.

The popular title also performed brilliantly in South Korea, North America, and Europe. 반지 (the Korean version of Blades & Rings) reached 3rd place in the Korean grossing ranks shortly after its launch, and is still a Top 10 contender within the rankings. Meanwhile in the US gross rankings, Blades & Rings is a frequent Top 50 contender, while Rings of Anarchy (the European version of Blades & Rings) has been amongst the Top 100 games in grossing ranks in 25 European countries, including Germany, Spain, Italy, etc. Furthermore, the open beta testing for Tribes at War (tentative), a dinosaur-themed strategy game crafted for players in the west, will be launched in the near future.

37 Interactive Entertainment’s headquarters is located in Guangzhou. The company also has studios and offices in regions including Shanghai, Beijing, Hong Kong, Taiwan, Southeast Asia, Japan, South Korea, the United States, and Europe. 37 Interactive Entertainment has always adhered to its core “Integration, Globalization, and Diversification” strategy to develop its business, and to become a globally-leading game company.